Buried in Lies: How To Avoid The Gimmicks & Get Affordable Life Insurance At Any Age (e-book)
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How Life Insurance Companies Try To Rip You Off
Consumers today are bombarded with misleading life insurance advertising claims on TV and social media.
Many of these insurance companies or agents will say anything to make a sale…even if it’s not the truth!
Recent Examples:
- “$9.95 Per Unit” – This is an OVERPRICED insurance with a MANDATORY 2-YEAR WAIT policy.
- “No Medical Exam” – None of the better plans require a medical exam or doctors visit!
- “Guaranteed Acceptance” – This is means you’ll get sold a MANDATORY 2-YEAR WAIT policy.
- “Instant Approval – No questions Asked!” – They are selling a MANDATORY 2-YEAR WAIT policy!
- “Accepts All Health Conditions” – You’ll get stuck with a MANDATORY 2-YEAR WAITING period!
- “State Regulated” or “State Approved” – This sounds official, but it’s totally misleading.
- “$1 a Day” (or other “teaser” rates) – Almost nobody gets this “teaser” rate for decent coverage!
- “Designed For People On Social Security” – These plans aren’t based on your income…lies!
- “Covers You For Life” – Unless the sell you term insurance that expires or goes up in price.
- “Enrollment Ends Soon” – This is a ridiculous lie as burial insurance is available year-round!
- “Limited-Time Offer” – There’s no “limited-time” period, so you can get a policy anytime.
- “We work with over 30 companies” – They’ll usually push company that pays them the most.
- “Send In This Postcard For Free Information” – They are just trying to get your phone number!
No wonder so many people are so worried about getting scammed…but it doesn’t have to be that way!
My name is Randy (the Final Expense Guy at 888-862-9456 ) and this short e-book will help you choose the best policy with the best pricing so you can confidently shop for the right plan.
Call the Final Expense Guy directly at 888-862-9456 with any questions or rate requests.
TABLE OF CONTENTS:
Chapter 1: What is Burial Insurance – And What Isn’t It?
Chapter 2: The Myth of “State-Regulated Programs”
Chapter 3: First-Day Coverage vs. Two-Year Traps
Chapter 4: The Truth About No Medical Exam Policies
Chapter 5: Why $9.95 per unit or $1 a Day is a Marketing Mirage
Chapter 6: Social Security & Burial Insurance: The Exploitation
Chapter 7: Who Really Benefits – You or the Insurance Company?
Chapter 8: The Fine Print They Hope You Don’t Read
Chapter 9: The Truth About Final Expense Agents
Chapter 10: Already Covered? You Could Be Paying Too Much
Chapter 11: What Happens When You Die?
Chapter 12: A Buyer’s Guide to Protecting Your Family – Without Getting Scammed
Chapter 13: Real Stories, Real Regret – and Redemption
Chapter 14: Prepaid Funeral Plans – A Safe Bet or a Death Trap?
Chapter 15: Final Words – Buried in Lies, Freed by Truth
Chapter 1: What is Burial Insurance – And What Isn’t It?
Burial insurance, often called Final Expense Insurance, Cremation Insurance, or Funeral Insurance, is a small whole life insurance policy marketed primarily to people ages 40-85 years old.
The idea is simple: when you die, the policy pays out enough to cover your funeral, burial, or cremation costs. Most policies offer between $5,000 and $25,000 in coverage. But here’s what they don’t tell you up front – you may be paying a premium price for minimal coverage, often with strings attached.
Unlike Term Life insurance, which is often purchased in larger amounts and expires after a set number of years, burial insurance is permanent – but it’s also a bit more expensive per dollar of coverage.
And burial insurance also builds cash value over time. It’s not an investment. It’s not a wealth transfer vehicle. It’s just a small benefit meant to cover final expenses – if it’s structured correctly.
Too often, consumers are misled into thinking these are “state regulated”, “state approved”, “government-backed,” which simply isn’t true.
Burial insurance is a product offered by private companies that have a wide range of approval options and limitations.
Chapter 2: The Myth of “State-Regulated Programs”
One of the most common deceptive marketing tactics is the claim that there’s a new “State-Regulated Burial Insurance Program” available. They’re made to make you think government endorses these policies.
Some even use red, white, and blue imagery or imply there’s a benefit connected to Social Security. But these are all lies – this is private life insurance sold by private companies.
The truth? Insurance is indeed regulated at the state level – but that just means companies must follow state guidelines on licensing, policy terms, and financial reserves.
It doesn’t mean the government is offering, endorsing, or paying claims for these policies. These ads twist regulatory language to appear “official” when they are not.
NEVER work with companies that advertise with this “State Regulated” or similar language intended to deceive you.
When you see claims like “New benefit for residents receiving Social Security,” or “State-regulated program just released,” or “state approved,” it’s not new, it’s not state-sponsored, and it’s definitely not exclusive. It’s often a bait-and-switch attempt to get your information so a call center or agent can try to sell you overpriced life insurance that makes them the most money.
Source: National Association of Insurance Commissioners (NAIC), 2023 Report on Consumer Complaints: https://content.naic.org
Chapter 3: First-Day Coverage vs. Two-Year Traps
First-day coverage, also called level benefit coverage, pays the full death benefit from day one. These plans are available to people in average or good health and are always going to be a better value than a 2-year wait.
The least desirable policies include a two-year waiting period, during which natural death isn’t covered – only accidental death is. This is a critical detail often buried in the fine print from lousy insurance companies..
Two-year wait plans (called graded or guaranteed issue policies) delay full benefits until after the first two years (or 3 years with some even worse policies). If death occurs sooner from illness, the beneficiary may only receive a refund of premiums plus interest – not the full payout.
Unfortunately, 2-year wait policies are deceptively sold to people who qualify for 1st-day coverage at lower rates. Some agents push them because they’re easy to get approved…better and more affordable 1st-day coverage is available.
Call the Final Expense Guy directly at 888-862-9456 to see if he can get you 1st-day coverage.
Chapter 4: The Truth About No Medical Exam Policies
“No medical exam required!” It’s one of the most common advertising hooks in burial insurance ads, and for good reason – nobody wants to get poked, prodded, or tested just to get final expense life insurance.
But here’s the thing: No medical exam doesn’t mean no underwriting.
Insurance companies have gotten smarter and now rely on background data rather than traditional medical exams to determine your eligibility. That means they’re checking your prescription history, reviewing your past hospital visits, and pulling your MIB (Medical Information Bureau) file.
It’s all happening behind the scenes – and most applicants don’t realize it.
This kind of underwriting is called simplified issue. It avoids lab work but still screens applicants based on their health. So while you might not have to visit a clinic, you’re still being evaluated.
If you have COPD, insulin-dependent diabetes, diabetic complications, recent heart conditions, or cancer history, or other life shortening conditions, fexguy.com will shop around to see if 1st-day coverage may be available to you.
Guaranteed issue policies ask no health questions, don’t check your background, and approve everyone who qualifies – but at a cost. As discussed in the last chapter, they carry a MANDATORY 2-year waiting period for non-accidental death and cost significantly more per thousand dollars of coverage.
Call the Final Expense Guy directly at 888-862-9456 to to get you an affordable no exam policy.
Chapter 5: Why $9.95 per unit or $1 a Day is a Marketing Mirage
“Coverage for just $1 a day!” If you’ve seen TV or social media ads for burial insurance, you’ve probably heard this tagline. It’s catchy, it’s memorable – and it’s terribly misleading.
The truth is that $1 a day (about $30 a month) buys very limited coverage for most folks…and only if you’re in excellent health, female, and on the younger side of the burial insurance target market (think early to late 40’s in age.
For everyone else, the actual cost can be double or even triple. Men generally pay more than women, smokers pay more than non-smokers, and those with health issues may pay the most.
Let’s break down a real-world example:
- A 45-year-old female non-smoker might get $6,000–$8,000 of level benefit coverage for $30/month.
- A 45-year-old male smoker might only get $2,000–$3,000 for that same $30.
- Add any chronic illness, and that $1/day promise often disappears altogether.
These “$1 a day” ads use what’s called a “Teaser Rate” – the lowest possible premium, shown prominently, while the real rates (for the majority of applicants) are revealed only after a phone call or application.
Call the Final Expense Guy directly at 888-862-9456 to get you affordable rates you actually qualify for.
Chapter 6: Social Security & Burial Insurance: The Exploitation
Many burial insurance ads specifically target seniors receiving Social Security or disability income. They imply – or outright state – that there’s a special benefit tied to government programs.
But the truth is simple: there is no such thing as a government-backed burial insurance plan tied to Social Security.
Phrases like “new benefit for those on Social Security” or “created for people receiving SSI or SSDI” are designed to create urgency. Agents may claim a policy is “pre-approved” or “exclusive” because of your Social Security status, when in reality, it’s the same policy offered to anyone who can pay the premium.
People end up buying overpriced, underperforming policies because they’re made to believe it’s their only option. They might get a $7,000 policy with a 2-year waiting period for $60/month – when they could’ve qualified for $10,000 of first-day coverage for a lower price.
Call the Final Expense Guy directly at 888-862-9456 to get a policy that actually fits your budget.
Chapter 7: Who Really Benefits – You or the Insurance Company?
On the surface, burial insurance seems like a compassionate product designed to ease the burden on grieving families. But dig a little deeper, and you’ll uncover a bunch of commission-driven life insurance agents who are more worried about getting paid that getting you the best policy or price.
Here’s the sad truth: some independent agents, and almost all captive agents, won’t show you your most affordable options with the lowest priced carrier…they’ll only show you the ones that pay them the most commission.
Now, ethical brokers (like the Final Expense Guy) will shop across the highest rated companies to find you the best rates. But greedy agents? They’ll steer you toward overpriced carriers…not because they’re better for you, but because it’s better for the agents wallet.
Worse, many of those expensive policies come loaded with junk fees such as poor health penalties, unnecessary riders, and bloated premiums that keep you from getting the best policy and price.
The sad part? Most consumers never know they are overpaying for their life insurance. They trust the first agent who sounds friendly, not realizing they could’ve paid up to $20–$60 less per month with a trusted, independent broker like the Final Expense Guy who puts the client first…not a commission check.
Call the Final Expense Guy directly at 888-862-9456 to get you a policy that benefits you the most…not one that benefits the insurance company the most.
Chapter 8: The Fine Print They Hope You Don’t Read
Burial insurance policies often look straightforward, but the devil is in the details – and those details are buried in the fine print. Failing to understand key clauses can leave your family confused, frustrated, and under-protected.
One of the most common is the contestability period – usually the first two years of the policy. If you pass away during this window, the insurance company CAN investigate the claim.
If they discover that you provided incorrect or incomplete information on your application – even unintentionally – they can deny the payout.
Then there’s the suicide clause, which is standard in most life insurance policies. If the insured dies by suicide within the first two years, the insurer may not pay the death benefit – they may only return premiums paid.
Call the Final Expense Guy directly at 888-862-9456 to get a policy with the guarantees you need!
Chapter 9: The Truth About Final Expense Agents
Not all insurance agents are created equal.
Some are ethical, experienced professionals who educate clients, shop for the best value, and provide real long-term service (like at fexguy.com).
Others are new to the industry, poorly trained, work from scripts, and care more about closing a sale than protecting your legacy.
Many agents are independent brokers, meaning they can shop from a few of the best companies to find the best rate for your health and age. This describes FEXGUY.COM, and it’s ideal for you as a consumer.
Others are captive agents, which means they can only sell ONE company’s policies – even if another company would offer you better coverage for 40% less money.
Then there are call center agents and lead vendors. Some are licensed, some are not. Many use scripts and are under extreme pressure to sell quickly. They may be incentivized not to explain the any print, waiting periods, or the real cost of your policy over time. (these are often the people behind those “state benefit” postcards and online lead forms.)
A good agent will take the time to understand your needs, verify your prescriptions and health history, and explain your options, not just one product. They’ll answer your questions without dodging, and they’ll tell you the truth – even if it means you don’t buy anything today.
Call the Final Expense Guy directly at 888-862-9456 to talk to an independent agent that works for you…NOT the insurance company!
Chapter 10: Already Covered? You Could Be Paying Too Much
Here’s something most people don’t realize: just because you have a policy doesn’t mean it’s the best one. In fact, there’s a high chance you’re either overpaying or under-covered – or both.
Let’s start with pricing. Final expense insurance is sold by dozens of carriers, and their prices for the exact same coverage can vary by 40% to 100% (that’s not an exaggeration).
Some companies charge $72/month for $10,000 in coverage, while others offer the same coverage for $40 or less – all depending on age, gender, and health. If you haven’t compared prices in the last few years, there’s a good chance you could be paying more than necessary.
Many seniors are shocked to learn that they could keep their monthly payment the same but get thousands more in coverage just by switching companies. Others are able to reduce their monthly cost significantly – sometimes by $20 to $50 a month…while keeping the same death benefit.
Even more important is the type of policy you have. If your current policy has a two-year waiting period (often the case with guaranteed issue plans) you should absolutely consider re-shopping. If you’ve had that policy for more than two years, you’re now likely eligible for a first-day coverage plan, especially if your health has improved or stabilized.
Here’s the catch: insurance companies don’t automatically upgrade you or adjust your rates when you qualify for something better. You have to take the initiative.
Steps to Take if You Already Have a Policy:
- Review your policy paperwork – What’s your monthly premium? What’s your benefit? Does it have 1st-day coverage or a waiting period?
- Ask yourself if your health has changed. If you were in poor health when you applied but are now stable, and may qualify for lower priced coverage.
- Speak to an independent agent – Not a captive one. Ask for quotes from at least 3–5 top-rated carriers.
- Don’t cancel your current policy until your new one is approved and active. This ensures you’re never uninsured.
Beware of policies that include non-guaranteed features like “bonus riders,” “accidental add-ons,” or “premium return clauses”…but come at a high cost. When shopping, strip it down to what really matters: first-day coverage from a strong insurer.
The Bottom Line: If you already have a policy, don’t assume it’s the best you can do. Rates vary wildly. Coverage options change over time. And your current health status may make you eligible for something far better than what you have now.
Call the Final Expense Guy directly at 888-862-9456 to see if you can’t qualify for lower rates, or a better insurance company.
Chapter 11: What Happens When You Die?
The moment you die, your loved ones will need to notify the funeral home and the insurance company. This is where having the policy details in a safe but accessible place matters.
If no one knows where your policy is…or which company it’s with…the benefit may go unclaimed for months or even years.
Your beneficiary (usually a spouse or child) will be asked to provide:
- A copy of the death certificate.
- A claim form.
- A copy of the policy or application.
- Proof of identity.
The insurer will then review the claim. If it’s within the contestability period (usually the first two years), they may investigate to ensure there was no fraud or misrepresentation on the application. This can delay the payment.
If the policy is valid and uncontested, the check usually arrives within 7 to 30 days. But delays are common if paperwork is incomplete or the insurer has trouble contacting the beneficiary.
Source: National Funeral Directors Association (NFDA), 2023 General Price List Survey: https://nfda.org
Tips to protect your family:
- Tell your loved ones where to find your policy paperwork.
- Write down your agent’s name and number.
- Store a copy of your policy in a fireproof safe or secure digital vault.
- Include funeral preferences or instructions if you have them.
Don’t assume everything will go smoothly. A little planning now will save your family major stress later!
Call the Final Expense Guy directly at 888-862-9456 to get a free copy of our free Funeral and Estate Planning Guide.
Chapter 12: A Buyer’s Guide to Protecting Your Family – Without Getting Scammed
With the rise in misleading ads and aggressive call center agents, consumers need a checklist to separate fact from fiction.
This chapter is your go-to guide for buying smart, staying protected, and avoiding the common traps that cost families money every single day.
Here’s your Final Expense Protection Checklist:
- Know exactly what you need.
- Add up potential costs (dependent on where you live – burial average: $8,000–$12,000 | cremation average $2,000-$5,000)
- Consider extra funds for medical bills, unpaid debts, or family travel expenses
- Choose the right type of coverage.
- Ask: Is this level benefit (pays out immediately) or graded/modified (2-year waiting period)?
- Confirm it’s whole life with 1st-day coverage, not term life, unless you’re using a trust or alternative strategy.
- Ask about underwriting.
- What health questions will be asked?
- Will they check my prescription history or medical records?
- Is this simplified issue (1st-day overage) or guaranteed issue (2-year wait)?
- Ask the agent direct questions.
- Are you independent or captive?
- How many companies do you represent?
- Can you show me the 3 best options side-by-side?
- Get a quote in writing.
- Request a copy of the policy summary or a sample contract.
- Never provide banking info until you’ve reviewed everything.
- Avoid emotional manipulation.
- Pressure tactics are a RED FLAG for DANGER.
- “Today only,” “limited time,” or “state benefit” language is a gimmick.
- Verify the agent’s license.
- Look them up on your state’s Department of Insurance website.
- Keep everything organized.
- Store your policy, agent contact info, and funeral instructions in one secure place.
- Communicate your plan.
- Tell your family where everything is.
- Discuss your wishes so they’re not guessing during a stressful time.
- Review your policy every year.
- Health changes? Life changes? You may qualify for better rates or more coverage.
Smart planning protects your family from confusion and debt – and makes sure your final wishes are honored.
Call the Final Expense Guy directly at 888-862-9456 to get a plan that works now and long-term for you.
Chapter 13: Real Stories, Real Regret – and Redemption
This chapter shares real experiences from people across the country who purchased burial insurance – some who got it right, and others who paid the price for believing the hype.
Case #1: The Two-Year Trap
Linda, a 67-year-old widow from Ohio, purchased a guaranteed issue policy after seeing an ad on TV. She thought her $15,000 policy would protect her daughter if she passed. But no one explained the 2-year waiting period.
Linda passed away from a stroke 18 months later. Her daughter received a refund of premiums – just $700 – instead of the $15,000 she was expecting.
Lesson: Always ask if your plan has a 2-year waiting period.
Case #2: Misleading Agent
James, 73, bought a policy over the phone after receiving a mailer claiming he could get “coverage regardless of health.” The agent promised it was “full coverage, no matter what.”
But when James’s son tried to file a claim after his father’s cancer death, he learned the plan only paid out for accidental deaths in the last two years. Total payout: $0.
Lesson: Never accept verbal promises. Get the policy details in writing.
Case #3: Redeemed in Time
Maria, 62, was about to sign with a company charging her $82/month for $10,000 in coverage. Her grandson urged her to speak to the Final Expense Guy at 888-862-9456.
That agent found her 1st-day coverage with a top-rated carrier for $52/month. Same benefit, same day-one coverage but $30 cheaper per month.
Lesson: Let FEXGUY.COM shop around to get you the best deal.
Call the Final Expense Guy directly at 888-862-9456 to get a plan you’ll never have to worry about regretting.
Chapter 14 : Prepaid Funeral Plans – A Safe Bet or a Death Trap?
Prepaid funeral plans can sound appealing: lock in today’s prices, spare your family from financial stress, and make your final arrangements in advance.
But like everything in the funeral and insurance industries, the devil is in the details.
The Promise
When done correctly, prepaid plans can relieve your loved ones from having to make emotional and financial decisions during a crisis. You choose your funeral services, pay in advance (either in full or through installments), and the funeral home guarantees those services when the time comes.
The Pitfalls
Not all prepaid funeral plans are created equal. Some aren’t backed by insurance or a state-regulated trust, which means:
- If the funeral home closes or changes ownership, your money could disappear.
- If you move, your plan might not transfer to another provider.
- The plan may not cover everything – leaving your family with surprise costs.
- Refund policies can be restrictive or nonexistent.
Worse, some plans only cover specific items (like a casket or cremation), not the entire service. Prices may be “locked in,” but only for the items listed – not taxes, fees, or third-party services (which increase in price over time).
Before you commit to a prepaid plan, compare with burial insurance, which can offer 1st-day coverage and lower payments.
Call the Final Expense Guy directly at 888-862-9456 to get a plan you can trust for the rest of your life.
Chapter 15: Final Words – Buried in Lies, Freed by Truth
But the right plan is out there – and you now have the knowledge to find it. (visit fexguy.com for help)
If this book helped you avoid a scam or make a better decision, share it. With a friend. A parent. A neighbor. Because too many people are being buried in lies – and they deserve the truth.
Here’s what to remember:
- Not all policies are created equal.
- Not all agents have your best interest in mind.
- Not all “benefits” advertised are real.
Wishing You Peace, Love, & Prosperity
Randy VanderVaate
The Final Expense Guy
fexguy.com
888-862-9456
